A dealership’s homepage is undoubtedly the most visited page. One could argue it’s the most important page because it can quickly start the shopper’s path through the buying cycle – turning them into an eventual customer.

Shoppers tend to get emotionally invested and excited when given the choice to watch videos over looking at still images or reading text.  One of the best ways to generate excitement is highlighting inventory videos and sales, research videos, or dealership videos with Flick Fusion’s FlickWidget.

FlickWidget is a fully responsive video display for dealership websites. These customizable widgets let dealers highlight best-selling models, special offers, research videos, and even their own custom dealership videos.

Showcasing these video widgets prominently on the homepage can lead your customers quickly to your inventory, and even nudge a customer to look at other vehicle options they may not have considered.

Not only can the FlickWidget be used on the homepage, it can also be used on other pages throughout the site and customized to fit the page’s other content. For example, a FlickWidget can be set up to display frequently asked videos about financing on the dealer’s finance page.

Shoppers tend to use multiple devices when shopping, especially their phones, so to provide the best shopping experience, FlickWidget is fully responsive, making it easy for car shoppers to view videos on their mobile devices.